Why I Started an Online Business (http://BookWerm.com)

In the interest of being transparent with you, I would like to share that I started an online business recently. Following the publication of my book, I realized that I hardly knew anything about social media, how to be an “authorpreneur” or even how to get my book marketed (though I read countless books on the topics,  it didn’t feel like enough).   Initially, I started to take note of what I could observe. After noticing some spikes in sales after my book ran on a few bookpromo sites, I got more interested in how those sites could help my exposure. Further, I became particularly inspired when my book was rejected from a few bookpromo sites! I thought “Wow, I worked really hard on my book. If my book is getting rejected, what is happening to other new authors who are in the same boat?”   I began to study book promotion sites/book marketing even more deeply and realized there were three main problems with a few of the big promo sites:   1. Some sites ask for very exorbitant prices to list your book ($75 – $400!) 2. Some sites reject your book based on number of reviews, which is a “Catch-22.” If you are a new author and don’t have a following yet, how are you supposed to get reviews if your book can’t be listed? 3. Some sites are very “picky.” If they don’t believe they will make enough in affiliate commissions, they won’t bother featuring your book (if their business model is mostly based on commissions).   Then I thought, “I should start my own site…maybe...